Japan Airlines (JAL)




January 3, 2017


Japan Airlines (JAL)

Advertising and promotions

Zest were responsible for all business to business advertising for Japan Airlines with the objective of building sales for their daily flights from London to Japan. Working closely with the client and with a small budget where every penny counted, Zest managed to extend the budget with its ability to develop third party promotions with relevant and blue chip organizations. These included the likes of Japanese National Travel Organisation, the LSO and the Institute of Directors. Work produced included advertising, brochures, posters and even a comprehensive research project presented to the directors.