January 20, 2017
Marketing and advertising
Established in 2013 Rail Products has enjoyed instant success with the design, development and manufacture of innovative and technically advanced road/rail vehicles. Demand for these specialist vehicles has been unprecedented throughout the UK as well as internationally and Rail Products is looking to launch several new products throughout the coming year.
Zest has worked with MD Derek Burns from the outset and has now become the marketing arm of this company, initially creating a strong corporate identity followed up by the development of their website and the production of a number of eye catching trade advertisements and product literature that not only highlight the key selling points of the products but also created a strong and distinctive brand image for Rail Products UK. This has also been reflected in designs for their exhibition stands due to the international demand for their products around the world. Zest has also began to build and develop a growing social media presence on both Facebook (reaching users ie. Operators) and LinkedIn (reaching potential buyers).